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- Sales Rank: #933218 in Books
- Published on: 2011-10-20
- Released on: 2011-09-22
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 5.75" w x .50" l, .55 pounds
- Binding: Paperback
- 256 pages
About the Author
Caples was vice president of Batten, Barton, Durstine & Osborn, Inc., retiring after 40 years of service. He is a member of the Copywriters's Hall of Fame.
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