Free Ebook Strategisches Controlling: Grundlagen - Instrumente - Konzepte (German Edition) By Liane Buchholz
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Strategisches Controlling: Grundlagen - Instrumente - Konzepte (German Edition) By Liane Buchholz
Free Ebook Strategisches Controlling: Grundlagen - Instrumente - Konzepte (German Edition) By Liane Buchholz
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- Sales Rank: #3749051 in eBooks
- Published on: 2010-02-23
- Released on: 2010-02-23
- Format: Kindle eBook
Review
"Wer sich systematisch mit dem Controlling beschäftigen will, hat hier eine wertvolle Unterstützung." Der Landkreis (Deutscher Landkreistag), 3-2010 "Neben Überblicks- und Basiswissen vermittelt die Veröffentlichung aufgrund der Art ihrer Aufbereitung auch vielfältige methodische Impulse." CONTROLLER Magazin, März/April 2010 "Das Lehrbuch von Prof. Dr. Liane Buchholz ist insgesamt als gut gelungenes Werk einzuschätzen, das zur Bereicherung des Literaturangebots im Bereich des Controlling, speziell des strategischen Controllings beitragen wird." ZfB - Zeitschrift für Betriebswirtschaft, 2-2010
From the Back Cover
Dieses neue Lehrbuch ordnet das strategische Controlling in den Kontext des allgemeinen Controllings und der Unternehmensführung ein. Liane Buchholz gibt einen systematischen Überblick über alle wichtigen strategischen Controllinginstrumente. Dazu werden strategische Vorsteuergrößen und -ebenen definiert, die eine genaue Klassifizierung der Controllinginstrumente ermöglichen. Darüber hinaus stellt die Autorin strategische Konzepte und deren Anforderungsprofile an das strategische Controlling vor und zeigt den Transfer der Strategie in die operative Praxis der Unternehmen. "Strategisches Controlling" richtet sich an Studenten und Dozenten der Wirtschaftswissenschaften an Fachhochschulen und Universitäten, insbesondere mit den Schwerpunkten Rechnungswesen, Controlling und Strategisches Management. Unternehmenspraktiker in diesen Bereichen erhalten anwendungsorientiertes Basiswissen.
About the Author
Prof. Dr. Liane Buchholz lehrt ABWL und Internes Finanz- und Rechnungswesen an der Fachhochschule für Wirtschaft, Berlin.
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